Why we’re making the Big Flip

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There’s been a shift.

40% of American working wives now out-earn their husbands.  That number is projected to keep climbing, with more women earning college degrees than men now, and young women’s ambitions for high-paying jobs outstripping young men’s.  In 15 years, women are projected not just to close the income gap with men—but to reverse it and out-earn men on average.

But how do all these social shifts translate into the home, inside the bedroom?

Here are some sobering facts.

  • Husbands whose wives make more money are 61% less likely to say they’re happy
  • Wives who are primary breadwinners are also significantly less happy about their family lives than other women
  • Men are 5 times more likely to cheat when they’re financially dependent on their wives
  • Divorce is 40% more likely when a women makes over 60% of the family’s income

Much of the discussion around this topic so far has focused on the broader business and economic consequences of this shift.  All that is great for academics, economists and media pundits.

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But for the real women and men living these changes, no one has really dove in, to look at things from their perspective.

No one is exploring the daily decisions, struggles and victories they face.  No one is asking the questions—big, small and unexpected—that they encounter as they navigate this new frontier of what it means to be a man, a woman, a couple, and a family.  Questions like…

What does it mean to be a good mom when mommy works?

What do we say, when people ask what I do/what my husband does?

Do I need some silk lingerie and girly dresses to balance out the power suits?   

How should one tackle the delicate topic of “pocket money” for the husband? 

Is there a more inspiring image of the stay-at-home dad than Mr. Mom?

That’s why we’re doing this. We want to dive into the lives of these brave men and women, and understand how their unusual family set-up affect the dynamics of power, love, sex, and parenting in their marriages and their families.

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Ultimately, we want to explore the question that keeps these women and men up at night:




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Hear directly from the filmmakers—on why we’re making The Big Flip.

For more on the data and research driving the big flip, check out our detailed presentation:

The Big Flip–Breadwinner Wives and Home Guardian Husbands from Izzy Chan